Between birth and age five, 90 percent of a child’s brain develops. During these early years, it’s critical to build the foundational cognitive and social-emotional skills that kids need to be successful lifelong learners. That’s why PBS KIDS is dedicated to offering free access to media content and community-based experiences that support learning for young children. Our mission is to use the power of media to open worlds of possibilities for all children, so that every child can reach their full potential in school — and in life.